![]() ![]() The Instagram Guides feature allows you to curate content around a particular theme or goal. Using Instagram Live, you can connect with viewers, invite them to join your live video, present shoppable products and more.įor more on using Instagram live for business, check out this no-sweat, tear-free guide to IG Live. This feature helps you engage your audience and can give you a major step up when it comes to brand authenticity. ![]() Make serious connections (in real time) using Instagram Live. Keep track of important metrics like your engagement rate, likes, comments, followers and more using this feature.įor a complete rundown of how to use IG analytics for your business account, we suggest taking a looksee at this blog post. Instagram’s Insights allow you to track your success on the platform (they’re part of the Professional Dashboard, see above). Hootsuite’s publishing tools are desktop-friendly and allow you to plan and schedule your content, find the optimal time to post, and more. If you like desktop publishing, you’re going to have a major crush on Hootsuite. From there, you can drag and drop content, use filters, add captions and more. To publish directly from your desktop, log in to and click Create on the left side of your screen. Now you can post from your computer’s desktop and avoid neck cramping. But in June 2021, Instagram introduced the desktop publishing feature. In the days of yore (aka, pre-2021), you could only publish to Instagram via a mobile device. (Psst: if you’re looking for new IG bio ideas, we’ve got 10 hot ones). Information like your business’s address and phone number are clickable, leading curious potential customers straight to the point.Īnd don’t forget about the link in bio-you can copy and paste your company website there, or craft your own linktree to maximize that space. The interactive bio features make it easier for your audience to access information directly from your Instagram profile. Here, you can measure your performance on the app (more on Instagram Insights below) and also learn more about how improve those metrics-the “Grow Your Business” section has helpful tools for great ‘gramming. The Professional Dashboard on Instagram is for Business and Creator accounts. Instagram business features Professional dashboard To learn more about mastering the art of Instagam collab posts, here’s some reading for you. ![]() IG collab posts instantly increase your reach, because both your followers and your collaborator’s followers will have access to it. This is a smart feature to use when you’re partnering with an influencer or another business for an advertisement or sponsored content: It makes the partnership transparent and obvious for your audience. Both of the creator’s handles appear in the post, and the comments and likes are all in one place. Instagram CollabsĬollab posts allow two separate accounts to share the same content to both of their feeds. Want to learn more about Instagram Notes (and what the heck they’re for)? Here’s a blog post for you. ![]() Notes are a great place to remind people about events, promotions, life updates and more. Think of Instagram Notes like a bulletin board: you can “pin” short phrases to the top of messenger, and they’ll stay there for 24 hours. Easily customize them in Canva, and take your Reels game to the next level today. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. ![]()
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